Wednesday, 12 February 2014

Modern day business practice has changed a lot ever since the introduction of internet. Every business owner is after making their global presence. And a well designed website is extremely important for this matter. Not only that, after owning a well designed website the next big thing is to let the world know about your site. How to do it? Here comes the application of SEO.

Increase the visibility of your website with SEO

The term SEO stands for search engine optimization. Various search engines are there on the internet and each of them has their own terms and rules. The function of SEO is to create websites according to those terms and rules. There are certain methods that are applied in order to make a website visible at the top of the search engine’s results page.

Though, capturing all those techniques in detail with such a small period of time is difficult but I am trying to provide an overall view of those techniques. The first and foremost thing to be done is to index a website with any search engine (Google, yahoo, Bing). Once it is indexed in any search engine with the XML sitemap, it becomes ready to crawl and the odds of website visibility increase.

XML site map helps Google know your website better

Once the indexing process is done, robot.txt file of the search engine crawl every website that visits the search engine. Though, there are procedures through which robot.txt files can guide with regards to the pages not to be crawled.

After that there is Meta tagging process. It is a tag that provides information about the content of the website to the search engine. It helps the website to appear in a better place of the search engine. Different parts of Meta tagging are:

Add descriptive title to your website

Title tag – it is one of the most important aspect of SEO and describes a page on the internet. It appears at the top of the browsers.

Traget unique keywords for better visibility

Keyword tag – it is the medium that directs the searchers to the website they are looking for. It is considered as one of the important strategies to prepare a website for any search engine.

An appropriate website description adds reputation to your website

Description tag – it should be a complete sentence not separated by words. It describes the content of the website and every page should contain its own description.

The content of a website plays an important role.Contents with high quality,significant thoughts ease the way of friendship with the SEs (search engines).Timely development of the content is extremely effective for any website to increase visibility.

It’s just a brief impression about the method. In reality it is a vast process but extremely effective without any doubt.

Get more information about the SEO from

1 comment:

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